Visual branding language
This is the outcome of a workshop done at Politecnico di Milano. The objective of this workshop was to consider the four kitchen applainces
produced by Midea, and change the visual branding language
by adapting the language of other brands.
The brand chosen for this exercise is Apple.
It involved understanding the branding language of Apple and incorporating it into the four products - The microwave, the oven, the gas hob and the chimney, without changing the basic dimensions of the existing products. Here are the following products that were rebranded: